Songsmth Productions© offers emerging brands services to tap into the audio revolution,
that comes on the heels of the smart speaker boom.
(Los Angeles, CA) March 12, 2019 - Independent recording label BDRM Records has signed a joint partnership with CAD Management to develop a sonic branding content studio and collective, Songsmth Productions©. Led by multi-platinum selling songwriter and Forbes 30 under 30 recipient, Mickey Shiloh, the production house will help develop emerging brands’ sonic identities through original music and playlist curation.
The partnership comes as the need for brands to have a clear sonic identity has never been greater, particularly as the adoption of smart speakers, like Amazon’s Alexa, grew to over 57.8 million devices in the US alone. With over 70 percent of smart speaker owners using their devices to interact with and explore new music, this shift in consumer habits has presented an opportunity for brands across the board to engage in a new type of marketing and search engine optimization.
To help brands tap into this emerging market, Shiloh will leverage her 15 years of experience writing and executive producing music for the likes of Janet Jackson, Britney Spears, Pitbull, LL Cool J, Jeremih, Iggy Azalea, Jason Derulo, and Jennifer Lopez, among others, to lead brands in the development of an authentic sonic DNA.
“The need for brands to develop thoughtful sonic touchpoints, particularly through music, is critical to the next evolution of the consumer journey,” says Mickey Shiloh, CEO of BDRM Records. “That is why partnering with a proven consultancy like CAD Management that understands the shifting technological landscape, and can guide the adoption of these content pieces will allow brands to engage with the smart speaker market in a new interactive way.”
To help roll out brand’s sonic playlists and original records, CAD Management will give brands access to it’s full range of marketing, PR, and social media services to scale their sonic brands to the masses.
“There is an intersectionality between brands and the technology sector that we are ecstatic to bridge for music fans around the world,” says Jordan Bailey, Partner at CAD Management. “We are confident that curated sonics will be a driving force for audiences to discover their favorite brands while preserving the authenticity of the music they love.”
About Songsmth Productions:
Songsmth Productions, a joint venture between CAD Management and BDRM Records, is a sonic branding content studio and collective that brings together award-winning producers, engineers, and songwriters with seasoned entertainment consultants to help emerging and established brands captivate audiences through music and various audio touch points. Led by award-winning songwriter, executive producer, and entrepreneur Mickey Shiloh, the team’s roster of creatives focus on designing a brand’s emotional moments, to build an identity that goes beyond the eyes, into a consumer’s ears and minds.
About BDRM Records:
BDRM Records is an independent record label and collective of songwriters, producers, and artists, founded by Michaela "Mickey" Shiloh, an entrepreneur, artist and multi-platinum selling songwriter who has worked with the likes of Janet Jackson, Britney Spears, Pitbull, LL Cool J, Jeremih, Iggy Azalea, Jason Derulo, JLo, Rita Ora, Omarion, Dada Life, Cassie, Vic Mensa, Wiz Khalifa, T.I., The Game, Keke Palmer, Christina Milian, Jake Miller, Jack & Jack, Justine Skye, Diplo, DJ Chuckie, Alex Da Kid, Jasmine Villegas, Brooke Valentine, T-Boz, Travis Garland, Shontelle, Mistah F.A.B., King Los, Serayah, Teyana Taylor, McClain Sisters, OMG Girlz, Mindless Behavior, and many more. In November 2018, Mickey and BDRM Records was listed on Forbes 30 Under 30 in Music for the class of 2019.
About CAD Management:
CAD Management is a boutique management, branding and consulting firm that sits at the center of artists, content creators and brands. Combining experts in brand direction, tour management, marketing and public relations with our accomplished roster and network of artists and producers, our team can take your campaign or musical project and help it stand above the rest. With a joint partnership with Grammy nominated production and A&R camp, The Code, CAD Management leverages its relationships with major streaming services, labels, talent agencies and management companies to build a brand and sound that is original, authentic and can stand the test of time.